“It’s an honor and a privilege for me in my community and what I’m doing here to partner with such a heavy hitter in Walmart,” James said in a video message.
“One out of eight Americans struggle with hunger,” he added. “And I think one is too many.”
The Fight Hunger Spark Change campaign has reportedly already raised $74 million in donations for the nonprofit since 2014. The company also plans to stock a pantry with food and other supplies at James’s I Promise School in Akron, Ohio.
“What we hope to accomplish together with LeBron is to magnify each other’s efforts,” McMillon said alongside James in a second video. “We would love to help this model that he’s creating lead to a situation where it could help even more people.”
James has spoken out against the Trump administration and President Trump specifically several times.
“You know, we are in a position right now in America, more importantly where this whole, this race thing has taken over,” James said last year. “One, because I believe our president is kind of trying to divide us.”